Aloha Project

Giacomo Fumagalli, the Italian illustrator known as Aloha Project, puts street culture and animation on the same wall. Born in 1994 in Varese, encouraged early by art-loving parents, he found graffiti and writing at the hometown art high school.

During these formative years, Fumagalli was profoundly influenced by the American lowbrow art scene; its distinctive aesthetic, synonymous with skateboarding culture, designer toys, and the raw energy of writers discovered in scavenged fanzines, became his visual lexicon. He later honed this vision at Milan’s Istituto Europeo di Design, studying illustration and animation.

Today, the Aloha Project style is instantly recognisable, whether encountered on canvases, urban walls, or in animated music videos. His work has been exhibited internationally, from Los Angeles and Paris to Barcelona and Sydney, and he has built an impressive commercial portfolio with clients such as Nike, Adidas, and Universal.

His work on the Italian music scene includes collaborations on the animated video for Belize’s 2017 track ‘Superman’, and for Night Skinny’s ‘6 A.M.’ in 2018. More recently, in February 2020, he directed the video for ‘Guidando forte’ by Side Baby and Psicologi, a street-culture voice that still greets a new generation.